Posts Tagged “Seth Godin”

I was watching an old TED talk by Seth Godin yesterday where he was talking about getting people’s attention.

His primary context is marketing but I think what he was talking about transfers into pretty much any context where you want people to engage or listen or pay attention.  His advice:

Be remarkable.

Of course ‘remarkable’ has come to mean amazing, great, cool or whatever superlative you want to use but remarkable also means ‘worthy of remark’.

Shouldn’t what we do be worth talking about?

Shouldn’t our preaching or worship at the very least be ‘remarkable’?

Shouldn’t our work with young people be at the very least ‘remarkable’?

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Seth Godin is shocked.

I was talking to a religious leader, someone who runs a congregation. She made it clear to me that on many days, it’s just a job. A job like any other, you show up, you go through the motions, you get paid.

I guess we find this disturbing because spiritual work should be real, not faked.

I was interested in his perception of religious work because his remarks seem to focus totally on the ‘spiritual’ and not on the ‘work’.

I’m reading Seth’s new book Linchpin: Are You Indispensable? where he seems to be suggesting that with hard work we can all become the kind of people who create and add value.  He says that we can’t and won’t be a creative genius all day but that the 5 minutes that we are makes a huge difference.  Why should ministry be different?

In his brilliant book Dangerous Wonder: The Adventure of Childlike Faith Mike Yaconelli tell a story of a preacher he met who was counting the days to retirement, like counting telegraph poles along a long road.  This minister was fed up, tired, drained and burned out.

I’ve met many people who feel like that some days.  I’ve felt like that.  Often.

Spiritual work is hard word.  Some days it feels very much like work, mostly because it IS spiritual work and you feel the pressure to inspire people, to lead and to bring them into the presence of God.

Some days you turn up and go through the motions because it’s work… and we are human.

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In his blog today Seth Godin talks about what happens in between frames in comics.  We use our imagination to fill in the action we don’t see on paper.  We don’t need to know everything.  We can work it out for ourselves.

The same thing happens when we read a book.  We visualise.  We create a rich image based on the small amount of information we get from the book.  That’s why movies of our favourite books often don’t live up to our expectations because  they aren’t how we imagined they would look.

It is our nature to imagine and create and find links.

I wonder how many preachers have worked this out?  And why Jesus told parables without explaining them?

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